Amazon China Vice President Li Yanchuan: Det finns fortfarande många möjligheter för gränsöverskridande e-handelsimport i Kina
Amazon China Vice President Li Yanchuan: Det finns fortfarande många möjligheter för gränsöverskridande e-handelsimport i Kina
There are still more opportunities in the future Chinese cross-border import e-commerce market. "Li Yanchuan, Vice President of Amazon China and Head of Amazon Overseas China and Amazon Singapore E-commerce, recently stated in an interview with China News Service and other media outlets in Beijing that Chinese consumers are now able to obtain global information through various channels, including how to choose the imported products they commonly Använd . Konsumenternas uppmärksamhet och förväntningar på utländska produkter fortsätter att öka .
Recently, Amazon Overseas held its "Ocean Festival" media communication meeting in Beijing, and Li Yanchuan made the above statement during the meeting. He believes that there are three factors supporting the market opportunities for China's cross-border e-commerce imports. Firstly, there is active promotion at the policy level. At the national level, cross-border imported goods not only enjoy policy dividends such Som förmånsskattesatser, men också drar nytta av kontinuerlig optimering av infrastrukturkonstruktion, såsom tullavstånd . Denna serie gynnsamma förhållanden ger en gynnsam utvecklingsmiljö och jord för gränsöverskridande e-handel
Secondly, from a technical perspective, the rapid development of AI is significantly improving the efficiency of various links. Li Yanchuan mentioned that AI technology is now widely used in various fields such as technical creativity, code writing, content review, and social media material production, effectively removing a large amount of repetitive work and allowing employees to focus on more creative and valuable tasks.
Enligt hans uppfattning ger AI möjligheter till effektivitetsomvandling till alla företag, och nyckeln ligger i vem som kan vara den första som implementerar och tillämpa det exakt . branscher som gränsöverskridande e-handel, som snabbt förändras och har en mer dynamisk takt, kräver AI-empowerment för att få om förändringar .}
The third dimension is logistics. Li Yanchuan pointed out that the global logistics system and international flights are gradually recovering from the previous impact of the epidemic, and have not fully returned to the peak level before the epidemic. We believe that this itself is a structural opportunity. With the continuous growth of cross-border e-commerce business volume, more enterprises may adopt commercial Flyg för lasttransporter i framtiden och därmed driver effektivitetsförbättringen av hela gränsöverskridande logistikkedja
Regarding the localization measures for Amazon's overseas purchases in the future, Li Yanchuan revealed that he has been actively involved in live streaming. At present, Amazon's overseas purchase WeChat mini program has established a relatively mature live streaming system and is also paying attention to the growth potential contained in other mainstream social media platforms. On the one hand, some traditional e-commerce platforms are påskynda deras omvandling till innehåll e-handel; Å andra sidan påskyndar vissa innehållsplattformar utformningen av deras e-handelsfunktioner . Denna trend med "tvåvägsintegration" har skapat ett större utvecklingsutrymme för live streaming försäljning
Li Yanchuan stated that in China, the efficiency of live streaming as a sales conversion tool is leading globally. Compared with Southeast Asian and European markets, the conversion rate of live streaming in China is significantly higher, and it has become an indispensable part of the e-commerce chain. We believe that live streaming e-commerce, as an efficient consumption model, is expected to further popularize globally i framtiden
